Frankfurt International Beer Trophy


The Frankfurt International Beer Trophy is the first international competition in Germany to invite experienced amateurs to parcipate as jurors.

Amateurs, well-known sommeliers and other international experts taste and judge the beers together. The goal is to take consumer tastes better into account in the selection.

Sponsored by Frankfurt Mayor Peter Feldmann, it takes place every year in the historical hall of the famous Gesellschaftshaus Palmengarten, which dates back to 1870 and is located in the heart of Frankfurt-on-the-Main.

The competition has strong ties to the restaurant world and is represented each year by an honorary president of renown (famous German Michelin star chef). For the 2018 edition, Andreas Krolik, chef at the Lafleur restaurant in Francfort (two Michelin stars), is the Honorary president of the Frankfurt International Trophy.

In 2018, the competition opens its doors to beers


‘Frankfurt International Beer Trophy’ medals are awarded only to authentic, high-quality beers. The competition judges beers in more than 60 categories, so it is open to all the world’s beers and breweries.

The rigorous selection of the Frankfurt competition adds value to the quality beers that are awarded medals. Both buyers and consumers profit from the high standards of the ISO-9001 certified competition and the ‘consumer opinion’ expressed on each medal-bearing bottle.

Germany is naturally Europe’s biggest market for beer: for centuries, beer has been part of German culture and gastronomy. Germany is also Europe’s biggest beer producer, with expertise based on long experience in the field.

register

Highest standards of tasting rules


The wide range of beers presented are judged in 65 categories so that the specific characteristics of each beer can be taken into account.

An international jury composed of experts, master brewers, journalists from the specialized press and sommeliers blind-taste and mark the beers.

The competition also welcomes experienced amateurs to its juries, so that consumers’ tastes are also taken into account in the final marks. These amateurs are chosen for their aptitude and experience in tasting.

To guarantee buyers and consumers of a true selection of the best products, the competition awards medals to no more than a third of the samples presented.

Key strengths


Active communication with buyers

The competition uses its extensive network to communicate results directly to the main decision-makers: buyers, sommeliers, restaurant owners, importers, journalists for the specialised press.

Dynamic communication via social networks and with more than 3,500 journalists in the mainstream print media gets competition results out to a maximum number of people.

Reasonable registration rate

Entering a sample in the competition costs €42.5, and medals for winners start at 14 euros per thousand, so the competition’s prices are very competitive.

A COMPETITION WITH CONSUMERS IN MIND

Experienced amateurs and international experts taste and judge the products together. This guarantees a selection that represents consumers’ tastes, and makes the competition the only one of its kind in Germany.

Certified competition

The competition is recognised by the Hesse Ministry of Agriculture and ISO9001-certified. Certification is a guarantee - for both producers and consumers - of rigorous selection.

Strong ties to the restaurant world

The Frankfurt International Trophy is presided over each year by a well-known, Michelin-starred chef, whose responsibility it is to make the competition better known in the restaurant world.