Vinum - renowned partner and strong support

For the third year in a row, the results of the Frankfurt International Trophy were communicated to the public with the support of the media partner VINUM.

In order to communicate the results as widely as possible, several channels were used: As part of an online advertorial, results received their own editorial on the VINUM website. The advertorial was included in the weekly newsletters and thus drew the attention of the readership to the results. In addition, news about the results of the competition was sent directly to the personal mailbox of readership via newsletter. This was followed by a one-page print article in edition 6, June 2022. VINUM has a print distribution of more than 80,000 copies.

Not to forget the social media and the target group found there. Facebook and Instagram were followed by several weeks of posts from April - May to target them on the medal winners.

With three country-specific print editions - for Germany/Austria, German-speaking Switzerland and Suisse Romande/France - as well as the international web platform, VINUM is one of the most important magazines in Europe. The announcement of results is aimed annually at a readership characterised by a affinity to a pleasurable life. The readers have an above-average net income and lead an exclusive lifestyle.